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Retail GazetteBusiness & Tech 4 min read

Trafford Centre’s Gemma Ward: Why JD Sports partnership was huge opportunity to ‘generate real excitement’

Trafford Centre’s Gemma Ward: Why JD Sports partnership was huge opportunity to ‘generate real excitement’

Brand collaborations and partnerships are a common sight these days. But what does it take to stand out? The Trafford Centre should know as it is shortlisted for the Brand Partnership of the Year at this year’s RG Retail Excellence Awards.

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