Retail GazetteBusiness & Tech• 6 min read
Superdry & Co co-founder: “The easiest way to communicate to consumers that you’ve changed is stores”
Published
As Superdry & Co doubles down on physical retail, outlets and a growing stable of heritage brands, founder Julian Dunkerton explains why the business has found a clear new place in fashion retail. Superdry & Co is not simply a rebrand, according to Dunkerton.
Read the full story at Retail Gazette
Havoc links to the original reporting. The full story stays with the publisher.
Was this worth reading?Sign in to vote