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Retail GazetteBusiness & Tech• 3 min read

Sports Direct brands ASA as “out-of-touch”, after regulator banned ad

Sports Direct brands ASA as “out-of-touch”, after regulator banned ad

Sports Direct, part of the Fraser’s group, has responded to the ASA banning one of its ads branding the regulator “out-of-touch”. The retailer has stated that it will be contesting the decision and considers the decision “fundamentally wrong”.

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