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Retail GazetteBusiness & Tech• 5 min read

Lush’s Hannah Johnston-Cree goes behind the scenes of Super Mario collab

Lush’s Hannah Johnston-Cree goes behind the scenes of Super Mario collab

Lush’s Super Mario Bros collaboration is nominated for Brand Partnership of the Year at the 2026 RG Excellence Awards. Hannah Johnston-Cree, chief marketing lead for Lush collaborations takes us behind the scenes of the partnership.

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