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Retail GazetteBusiness & Tech• 6 min read

LeMieux digital director: how app-first loyalty push turned community into commerce

LeMieux digital director: how app-first loyalty push turned community into commerce

LeMieux is nominated for Digital Initiative of the Year at this year’s RG Excellence Awards. The equestrian brand’s digital and technology director Shaun Loughlin explains why they rejected discount-led loyalty and built a mobile store, rewards platform and community ecosystem…

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