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Retail GazetteBusiness & Tech• 3 min read

Dreams media director: Sponsorships are ‘part of our armoury’

Dreams media director: Sponsorships are ‘part of our armoury’

Bed retailer Dreams unveiled its new sponsorship deal with UKTV and Channel 4 earlier this year. Marketing and media director at Dreams, Simon Moore explains that for this particular sponsorship it was all about fit.

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