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Retail GazetteBusiness & Tech• 4 min read

Boots’ Charlotte Lock: New campaign celebrates “beautiful and brutal” moments of life

Boots’ Charlotte Lock: New campaign celebrates “beautiful and brutal” moments of life

Health, beauty and wellness retailer Boots has unveiled a new brand platform, which celebrates the “realities of life”. Titled ‘Give It Some Boots’, the campaign aims to show the role the retailer plays in giving support to its consumers during the “beautiful and brutal” moments…

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