Retail GazetteBusiness & Tech• 4 min read
Why Facetheory is betting on Boots, bricks and mortar and British beauty
After 12 years as a digital-first skincare brand, Facetheory has made its UK store debut in Boots. Esselle Group founder Suraj Lalvani shares why physical retail is central to the brand’s turnaround — and why being everywhere the customer is now matters more than chasing the…
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