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TheIndustry.fashionStyle• 5 min read

The Interview: Founder Aimee Smale on building Odd Muse, one timeless piece at a time

The Interview: Founder Aimee Smale on building Odd Muse, one timeless piece at a time

At just 22, Aimee Smale launched her clothing brand, Odd Muse, from her bedroom during the Covid-19 pandemic. What began as a personal project has since grown into a significant fashion business, becoming a $30

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