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Retail GazetteBusiness & Tech• 3 min read

The Golden Guide 2026: The peak we planned for no longer exists

The Golden Guide 2026: The peak we planned for no longer exists

Retail likes a calendar because it makes demand look manageable, according to The Golden Guide 2026. Christmas sits in one box, Black Friday has another and back-to-school gets its few weeks. Fashion waits on the weather and gifting retailers know the obvious dates.

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