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Retail GazetteBusiness & Tech• 4 min read

Something borrowed: HURR, Oxfam and By Rotation on fashion rental this party season

Something borrowed: HURR, Oxfam and By Rotation on fashion rental this party season

Partywear rental is moving into the retail mainstream. As Christmas demand builds, HURR, By Rotation and Oxfam explain how access, convenience and circularity could reshape festive shopping — and what retailers and brands need to get right.

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