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Retail GazetteBusiness & Tech• 1 min read

Queues form on Regent Street as H&M drops Elie Saab collection

Queues form on Regent Street as H&M drops Elie Saab collection

H&M’s latest collaboration with Elie Saab launches today [22 October 2026] at 9am, with fashion fans already waiting in line outside the retailer’s Regent Street store. In September, H&M announced its newest designer collaborator would be Lebanon-founded fashion house Elie Saab.

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