TheIndustry.fashionStyle• 1 min read

Primark unveils 2026 Christmas campaign with 'biggest-ever' festive pyjama collection

Primark has launched its 2026 Christmas campaign, ‘Style Your Season’, showcasing festive fashion, matching family pyjamas, homeware and gifting across more than 500 stores worldwide. The campaign spans partywear and winter wardrobe staples, alongside seasonal

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