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TheIndustry.fashionStyle• 3 min read

Primark investors hope summer price cuts lift sales as cost of living bites

Primark investors hope summer price cuts lift sales as cost of living bites

Investors in Primark’s owner, Associated British Foods (ABF), will be looking for signs that a recent round of price cuts has strengthened the retailer’s position in the value-fashion market when the group reports its fourth-quarter trading performance on Thursday.

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