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Retail GazetteBusiness & Tech• 5 min read

OKA’s chief customer officer: “Furniture is still a ‘touch and feel’ category”

OKA’s chief customer officer: “Furniture is still a ‘touch and feel’ category”

At the first RG Excellence Awards, OKA was presented with the title of Homeware Retailer of the Year. Aalish Yorke-Long, chief customer officer at the premium furniture and accessories retailer, explains how service, exclusivity and a more connected shopping journey are shaping…

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