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Retail GazetteBusiness & Tech• 2 min read

M&S makes 920,000 free birthday treats available to Sparks members

M&S makes 920,000 free birthday treats available to Sparks members

M&S is encouraging its loyalty members to add their birthdays to their profile so consumers don’t miss out on their birthday treat, after it found almost 60 per cent of its members miss out on their free reward.

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