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LFW SS27: H&M unites fashion and technology in immersive 'see now, buy now' show

LFW SS27: H&M unites fashion and technology in immersive 'see now, buy now' show

H&M brought fashion and technology together at London Fashion Week yesterday (17 September), staging its H&M&YOU&I show with British photographer Nick Knight and SHOWstudio. Soundtracked by Labrinth, the show presented three drops from H&M’s Autumn

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