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Money MarketingBusiness & Tech• 1 min read

Lee Coates: AI isn’t the threat to advisers. Being ordinary is

Lee Coates: AI isn’t the threat to advisers. Being ordinary is

Artificial intelligence is going to change financial advice. There. I've said it. And I am not the only one. But computers changed financial advice. The internet changed it. Platforms changed it. Cashflow modelling changed it. And somehow advisers survived.

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