Retail GazetteBusiness & Tech• 1 min read

Jisoo’s new ALO campaign puts the spotlight on wellness

Published 20 August 2026, 10:33am

ALO has unveiled a new campaign, fronted by one of its global ambassadors Blackpink’s Jisoo. Jisoo has partnered with the brand on two previous occasions, once for an exclusive trainer launch in the autumn of last year and then again in March of this year.

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