Retail GazetteBusiness & Tech• 5 min read

Interview: How Absolut is using art to redefine festival sponsorship

Published 19 August 2026, 11:46am

For most festivalgoers, Tomorrowland is about the music, but for brands, it also poses as an opportunity to earn attention from more than 400,000 visitors at one of the world's most visually creative festivals.

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