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TheIndustry.fashionStyle• 5 min read

In Conversation: Odd Muse, AKYN, Beyond Nine and more...

In Conversation: Odd Muse, AKYN, Beyond Nine and more...

From pop-up strategy at Backlash to deadstock sourcing at The Materialist and 38 years of independent retail in Bournemouth, August's interviews explored how fashion businesses build loyalty, scale responsibly and stay true to their founding purpose.

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