The GuardianUK News & Comment• 1 min read

How to make a bestseller: insiders reveal the tricks of the book trade

Published 29 August 2026, 9:00am

From cover design to shelf placement and influencer partnerships … how publishers will persuade you to buy their books this autumn Think about the last book you bought. How did you choose it? Was it from a recommendation, a review, a TikTok video?

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