Retail GazetteBusiness & Tech• 4 min read
How Argos turned Christmas mischief into an award-winning brand story
Argos’ 2025 Christmas campaign scooped Christmas Advert of the Year at the RG Excellence Awards 2026. Behind the humour and toy-led antics was a wider ambition – persuading shoppers to take another look at a retailer they thought they already knew.
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