DazedStyle• 1 min read

From rappers to nonnas, Demna hits shuffle on Gucci stereotypes for SS27

For the Georgian designer’s third runway show as creative director, at Milan Fashion Week, Demna took inspiration from the characters who have shaped the brand's legacy

Read the full story at Dazed

Havoc links to the original reporting — the full story stays with the publisher.

Was this worth reading?Sign in to vote

More in Style

Drapers

Independents see autumn demand build despite consumer caution

Independents see autumn demand build despite consumer caution Fashion retail independents have reported a positive start to the autumn season, with many businesses recording sales increases, in the face of ongoing cost of living fears.

Style Drapers

Editor’s comment: What is the secret sauce for successful fashion founders today?

Editor’s comment: What is the secret sauce for successful fashion founders today? Fashion retail has always had an abundance of entrepreneurs but in an increasingly competitive market, what is the recipe for success for the founders of fashion’s fastest-growing brands and…

Style