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TheIndustry.fashionStyle• 2 min read

Football shirt sales surge as nostalgia drives 2026/27 kit boom

Football shirt sales surge as nostalgia drives 2026/27 kit boom

Adidas’ new Liverpool home shirt for the upcoming 2026/27 season has seen sales surge 99% at JD Sports compared to last year’s design, despite a fifth-place finish in the Premier League in the 2025/26 season.

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