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First look: Erling Haaland, Dina Asher-Smith, Leah Williamson in Sports Direct and Nike Christmas ad

First look: Erling Haaland, Dina Asher-Smith, Leah Williamson in Sports Direct and Nike Christmas ad Frasers Group's Sports Direct has launched its 2026 Christmas campaign, featuring a star studded cast of sporting professionals. Watch the advert here.

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