The GuardianUK News & Comment• 1 min read
Deepfakes are wrecking influencers’ credibility, one fake ad at a time
Published
Influencers aren’t just battling competitors for brand deals. They’re now battling AI versions of themselves Earlier this year, Emily Schuman, the creator of the lifestyle blog Cupcakes and Cashmere, saw a photo of herself she didn’t recognize on Instagram.
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