Retail GazetteBusiness & Tech• 5 min read

Dan Rubel on why latest Currys campaign is based on a “real human truth”

Currys’ latest campaign utilises the popular ‘dad energy’ trend to help customers apply an “energy-saving mindset” to tech in the home. The campaign will run across video-on-demand, YouTube and radio.

Read the full story at Retail Gazette

Havoc links to the original reporting — the full story stays with the publisher.

Was this worth reading?Sign in to vote

More in Business & Tech

Retail Gazette

Vinted: consumers’ circular mindset transforming second-hand into retail’s first choice

As Second-hand September draws to a close Vinted’s Jessie de la Merced explains how convenience, consumer value and innovative infrastructure are pushing resale further into the retail mainstream.

Business & Tech Finextra

Sibos 2026: 'ISO 20022 is the Sagrada Familia of the financial industry'

Representatives from Swift, Standard Chartered Bank, Federal Reserve Bank of New York and Deloitte took to the stage at Sibos 2026 in Miami to discuss the decision to postpone the removal of unstructured addresses, despite the push towards the long-term objectives of ISO 20022.

Business & Tech The Stack

Workday cuts 500 jobs in costly restructuring

Workday is cutting more jobs as SaaS firms grapple with customers using generative AI to develop their own software.

Business & Tech