Retail GazetteBusiness & Tech• 5 min read
Christmas campaigns 2026: Shoppers want lower prices, so why are retailers betting big on festive storytelling?
From John Lewis’s talking toy dog to Asda’s festive rave, retailers are taking very different approaches to Christmas 2026. Early audience research suggests shoppers enjoy the spectacle, even as they question whether brands should be spending so much on it… Kevin the Carrot is…
Read the full story at Retail Gazette
Havoc links to the original reporting — the full story stays with the publisher.
Was this worth reading?Sign in to vote