Retail GazetteBusiness & Tech• 2 min read

Boots “want to redefine what people expect at Christmas”

Boots is hoping to make shoppers smile, but also build on their new platform on the lead-up to the critical Christmas period. Its 2026 Christmas campaign, For Gifts They’ll Really Love, is designed to be a playful exaggeration of a familiar truth – the best gifts don’t end at…

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