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Money MarketingBusiness & Tech 1 min read

At the Helm: Protecting your brand when a key employee leaves

At the Helm: Protecting your brand when a key employee leaves

It is often said that people buy from people, so it makes sense for advice firms to differentiate themselves using the personal brands of their key staff. Clients, and potential clients, are more likely to gravitate towards advisers they have something in common with. Long-term

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