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Retail GazetteBusiness & Tech• 4 min read

ASOS: online fashion’s next battleground is guidance, not choice

ASOS: online fashion’s next battleground is guidance, not choice

Vanessa Spence, EVP brand and creative at ASOS, says retailers must move beyond endless product choice and use curation, AI and styling-led shopping to make fashion feel easier, more personal and more inspiring.

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