Retail GazetteBusiness & Tech• 1 min read

Asda swaps festive sentiment for high-energy ‘BOOM’ Christmas campaign

Asda has unveiled its 2026 Christmas advertising campaign, ditching traditional sentimental storytelling in favour of high-energy celebrations. Created by Lucky Generals and directed by Finn Keenan, the campaign centres on the message ‘All of Christmas at Asda Price. BOOM!’.

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