Retail GazetteBusiness & Tech• 4 min read

After 10 years, is it time Aldi cooked Kevin?

A decade after the discount supermarket introduced Kevin the Carrot as part of its festive advertising, Katie Searles asks if Aldi needs to retire the anthropomorphic vegetable… Aldi has fired the starting gun on its 2026 Christmas campaign, confirming that Kevin the Carrot will…

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