Access All AreasCulture & Nightlife• 2 min read
AEG research shows impact of brands at live events
Some 74% of attendees made a purchase decision after interacting with a brand at a live event, according to AEG research. AEG Global Partnerships has published the results of an international study into the impact and commercial value of brand engagement with live events.
Read the full story at Access All Areas
Havoc links to the original reporting — the full story stays with the publisher.
Was this worth reading?Sign in to vote