The GuardianUK News & Comment• 1 min read

‘A long hot summer of copy, paste on social media’: why everything is kinda chic now

Published 14 August 2026, 7:00am

The latest craze on Instagram reveals how quickly personal expression can be absorbed into a homogenised feed and exploited by brands For those looking for the defining social media trend of summer 2026, it’s time to call off the search party.

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