The GuardianUK News & Comment• 1 min read

£4,000 for a teddy bear?! How cuddly toys became luxury items

Published 31 August 2026, 5:02pm

Designs by Louis Vuitton, suits by Savile Row: these are not your run-of-the-mill teddies. But who’s buying them? Name : Teddy bears. Age : 124 years old.

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